Through exposure to competitive marketing strategy, the principles of competitive intelligence, the intricacies of managing customers and the development of product and branding strategies, students in this course will improve their understanding of marketing in a competitive environment. The focus is on strategic and critically analytical approaches to marketing. Students will also strengthen their expertise in marketing decision-making, with a view to gaining a senior managerial position in future.
Key elements in strategic marketing management, the relationship between the firm and its environment, firms strategic choices, the link between strategy and organisation, organizational implications of different strategies, and management of strategic change will be considered in this course. For more information please visit www.hig.se
PrerequisitesMarketing G1N (7,5 credits) and G1F (7,5 credits).
The online application at antagning.se opens approximately one month before application deadline.
When you apply for a course you will be directed to the admission site where the code for your course will be pre-entered
More about admissions at universityadmissions.se
*) The online application at antagning.se opens approximately one month before application deadline.