Research presentation
Ehsanul Huda Chowdhury
Senior lecturer
Research subject: Business Administration
Email: ehsanul.chowdhury@hig.se
Telephone: +46 26 64 85 00 (operator)
Ehsanul Huda Chowdhury finished his PhD from Angeles University Foundation of Philippines during June, 2010. His dissertation scope was on supply chain management. He completed his MBA in Marketing from University of Dhaka in Bangladesh in 2004 and completed his Masters in International Business from University of Western Sydney in Australia 2001.
Previously Dr. Chowdhury completed his Bachelors in commerce major in marketing University of Delhi in India in 1998. He has been teaching in the University in the undergraduate and post Graduate level since September, 2004. His main teaching area is Marketing and Supply Chain Management.
CURRENT RESEARCH
He has been doing research in the area of Marketing and Supply Chain Management for the last 10 years.
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Articles
Scholarly articles, refereed
Fjellström, D., Chowdhury, E., Ahmed, S. & Batkhuu, B. (2023). Implications for multinational enterprises from emerging market subsidiaries reverse knowledge transfer. Central European Management Journal, 31 (3), 326-343. 10.1108/CEMJ-08-2022-0097
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Fregidou-Malama, M., Chowdhury, E. & Hyder, A. (2023). International marketing strategy of emerging market firms: the case of Bangladesh. Journal of Asia Business Studies (4), 804-823. 10.1108/jabs-12-2021-0504
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Chowdhury, E., Fjellström, D., Osarenkhoe, A., Sawunda Hannadige, S. & Weerasinghe, D. (2023). The Contribution of Innovation Hubs Towards Strengthening the Regional Development in Sweden. International Journal of Innovation and Technology Management (IJITM), 20 (2), 1-20. 10.1142/S0219877023500104
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Macassa, G., Rashid, M., Backlund Rambaree, B. & Chowdhury, E. (2022). Corporate Social Responsibility Reporting for Stakeholders’ Health and Wellbeing in the Food and Beverage Industry: A Case Study of a Multinational Company. Sustainability, 14 (9). 10.3390/su14094879
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Hyder, A., Sundström, A. & Chowdhury, E. (2022). Network-based market orientation knowledge for internationalization of disruptive innovation in SMEs. Central European Management Journal, 30 (3), 36-60. 10.7206/cemj.2658-0845.81
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Chowdhury, E., Backlund Rambaree, B. & Macassa, G. (2021). CSR Reporting of Stakeholders’ Health: Proposal for a New Perspective. Sustainability, 13 (3). 10.3390/su13031133
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Sundström, A., Hyder, A. & Chowdhury, E. (2021). Market-oriented business model for SMEs' disruptive innovations internationalization. Marketing Intelligence & Planning, 39 (5), 670-686. 10.1108/MIP-10-2019-0527
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Sundström, A., Hyder, A. & Chowdhury, E. (2020). Market-oriented CSR implementation in SMEs with sustainable innovations : an action research approach. Baltic Journal of Management, 15 (5), 775-795. 10.1108/BJM-03-2020-0091
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Fregidou-Malama, M., Chowdhury, E. & Hyder, A. (2019). Innovative product marketing strategy : multinational companies in Bangladesh. Journal of Asia Business Studies, 13 (4), 656-671. 10.1108/JABS-07-2018-0193
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Amin, M., Chowdhury, E. & Zaman, M. (2018). Understanding the Determinants of Technology Driven Services Adoption by the Rural Consumers in Bangladesh. Journal of Business Administration, 38 (1 & 2), 103-115.
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Hyder, A., Chowdhury, E. & Sundström, A. (2017). Balancing Control and Trust to Manage CSR Compliance in Supply Chains. International Journal of Supply Chain Management, 6 (2), 1-14.
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Sundström, A., Sammalisto, K., Hyder, A. & Chowdhury, E. (2016). CSR implementation strategy constraints in emerging market supply chain context : Bangladesh garment industry experiences. International Journal of Applied Business and Economic Research, 14 (13), 9041-9062.
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Chowdhury, E., Sundström, A. & Hyder, A. (2016). Improving the CSR image – A study on suppliers of Bangladesh garments industry. International Journal of Supply Chain Management, 5 (2), 16-26.
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Chowdhury, E., Sundström, A. & Hyder, A. (2016). Supply Chain CSR Image Challenges - A study on Bangladesh Clothing Industry. International Journal of Supply Chain Management, 5 (2), 16-25.
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Chowdhury, E., Rodrick, S. & Ahmed, F. (2014). A study on BRAC Microfinance Products for rural consumers using Service Gap Model. International Journal of Business & Management (Toronto), 1 (1), 9-19.
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Chowdhury, E., Sarwari, S. & Chowdhury, W. (2013). Customer Relationship Marketing Focusing on Providing Benefits to Students and Mobile Service Providers : A case Study on AIUB. International Journal of Applied Behavioral Economics, 2 (4), 25-35. 10.4018/ijabe.2013100102
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Hoq, M. & Chowdhury, E. (2012). An Empirical Study of the Antecedents and Consequences of Innovativeness. World Journal of Social Sciences, 2 (5), 184-197.
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Chowdhury, E., Hira, E., Mamun, A. & Kaisar, M. (2012). An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka. International Journal of Applied Behavioral Economics, 1 (3), 58-69. 10.4018/ijabe.2012070104
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Book chapters
Chowdhury, E. & Rahman, K. (2020). Growth Trajectory and Developmental Impact of Ready-Made Garments Industry in Bangladesh. Bangladesh’s Economic and Social Progress: From a Basket Case to a Development Model. Singapore: Palgrave Macmillan. P. 267-297. 10.1007/978-981-15-1683-2
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Conference papers
Chowdhury, E., Fjellström, D., Mancuso, G. & Addo, R. (2023). Building Sports Brands and Fan Relationships During a Global Pandemic. .
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Fjellström, D., Chowdhury, E., Ahmed, S. & Islam, M. (2023). Influence of supply chain factors on reshoring decisions – A structured literature review. .
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Chowdhury, E., Fjellström, D., Osarenkhoe, A., Sukbua, S. & O'Sullivan, J. (2023). Resources required for internationalization of Swedish SMEs. .
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Fjellström, D. & Chowdhury, E. (2023). Study on international marketing strategies for MNCs in emerging markets in disrupted times. .
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Fjellström, D., Chowdhury, E. & Rupasinghe, L. (2023). Sustainable Innovation Challenges: Study of a Swedish MNC. .
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Fjellström, D., Chowdhury, E., Osarenkhoe, A., Sjöberg, S. & Sekyere, B. (2022). Critical role of cluster organisations to overcome SMEs´ liabilities of size, resources, newness, and foreignness in their internationalisation. International Conference Proceedings : ICISET-22, ICBEN-22, LLESS-22 & IEMEL-22. P. 111-112.
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Fjellström, D., Chowdhury, E., Osarenkhoe, A., Hartung, K. & Hämäläinen, E. (2022). Enablers of international product positioning strategy – A Swedish SME’s case. International Conference Proceedings : ICISET-22, ICBEN-22, LLESS-22 & IEMEL-22. P. 111-112.
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Fregidou-Malama, M., Chowdhury, E., Fjellström, D. & Hyder, A. (2022). The paradox of globalization: exploitation or empowerment of women?. The paradox of globalization: exploitation or empowerment of women?.
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Fregidou-Malama, M., Hyder, A. & Chowdhury, E. (2019). Why Microfinance in Rich Developed Countries?. ICBM 2019 2nd International Conference on Business and Management. Dhaka: BRAC University. P. 795-.
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Fregidou-Malama, M., Chowdhury, E. & Hyder, A. (2017). Innovative Marketing Strategy : Multinational Companies in Bangladesh. ICBM 2017 : International Conference on Business and Management. Dhaka: BRAC University. P. 659-659.
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Hyder, A. & Chowdhury, E. (2015). Market Orientation in Service Firms - An International Comparative Study. Proceedings of the 3<sup>rd </sup>International Conference on Strategic Innovative Marketing (IC-SIM 2014). Amsterdam. P. 16-23. 10.1016/j.sbspro.2015.01.1169
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