Forskarpresentation
Benny Berggren
Universitetslektor
Forskningsämne: Företagsekonomi
E-post: benny.berggren@hig.se
Telefon: 026-64 85 00 (växel)
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Artiklar
Vetenskapliga artiklar, refereegranskade
Kron, N., Björkman, J., Ek, P., Pihlgren, M., Mazraeh, H., Berggren, B. & Sörqvist, P. (2023). The demand-what-you-want strategy to service recovery : Achieving high customer satisfaction with low service failure compensation using anchoring and precision effects. Journal of service theory and practice, 33 (7), 73-93. 10.1108/JSTP-02-2023-0029
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Doktorsavhandling
Berggren, B. (2021). Business Basics : A Grounded Theory for Managing Ethical Behavior in Sales Organizations. Diss. , 2021. Huddinge: Södertörns högskola. 236 s. (Södertörn Doctoral Dissertations 187)
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Konferensbidrag
Berggren, B. (2015). IMPLEMENTING BUSINESS ETHICS IN SALES ORGANIZATIONS. Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment: EuroMed Press. S. 2482-2484.
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